Digital Marketing Amp Up Strategies

Small Business Waterville is honoring Small Business Week by offering a week of free programs for small business development. To reserve a seat for “Digital Marketing Amp Up Strategies,” register via Eventbrite. Walk-ins are welcome but seating is not guaranteed without registration.

You’ve already created the social media pages and accounts for your business, and have been posting and responding to guests. Now how to do optimize your time and effort on social? This presentation will focus on how to create a Digital Marketing Strategy for your business along with tips and tricks to make it easier to focus on business not just social media.

We will cover the following topics:

• Finding your Audience
  • What social media sites appeal to them?
  • Demographics of your trade area
• Content Plans
  • Developing a Tent Pole tactic.
  • Using Images and Video
  • How do I measure Success?
• Tips and Tricks to make it easier
  • Embracing mobile as a social media manager
  • Account Collaborations
  • Channel Takeovers
  • Ease of use apps
  • Paid Posts
  • Scheduling

Presenter Bio: Jason Clay is the Director of Marketing and Technology for Governor’s Restaurant & Bakery, where he oversees the company’s menu development, marketing planning, and technology implementation. Before joining Governor’s, Jason practiced social media skills and burrito-rolling at Boston based Boloco Inspired Burritos, and also worked for Restaurant Associates at Harvard Business School. He is a co-host of the small business social media tactic focused Social Dig Podcast, and the Netfix review Netaflixion Podcast.

Event Sponsor: KeyBank

Media Sponsor: TownSquare Media

Small Business Waterville is presented by the Mid-Maine Chamber of Commerce, TOCmedia, Waterville Main Street and Waterville Public Library.