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Marketing Sustainability to the Masses
April 4, 2017, 7:00 PM
Free
Marketing sustainable products to a mass consumer audience has had ups and downs the past two decades. Many sustainable products have failed to gain mass appeal. Why?
Doug Sweeney, chief marketing officer at Nest and VP marketing at Google, will share his experience leading marketing for big global brands and also smaller start-ups. From the spectacular failure of the General Motors EV1 (Electric Vehicle One) to the iconic jean brand Levi’s to his most recent experience leading Nest marketing, Sweeney will bring to life three sustainable marketing case studies.
Prior to joining Nest, Sweeney was VP of global marketing for Levi’s and architect of the Go Forth campaign. He was selected by Advertising Age as one of the Top 50 innovative marketers today.
Sponsored by the Environmental Studies Program.