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The Voltage Effect

November 11, 2021, 7:00 PM9:00 PM


In his new book The Voltage Effect: How to Make Good Ideas Great and Great Ideas Scale (to be released February 1, 2022), behavioral economist and University of Chicago professor John List reveals why every idea’s greatest opportunity—and challenge—lies in it’s potential to go from small to big.

What is it about some ideas that allow them to catch on and energize large groups of people, while others are doomed to flounder before ever getting off the ground? Even the most inspired initiative for change has no guarantee of success. It all comes down to a simple yet vitally important variable: whether the idea has the potential to scale.

Based on Professor List’s decades of boots-on-the-ground research, this book is a fascinating exploration of the potential of ideas. Full of actionable advice, it’s also a practical guide for identifying a plan’s problems, preventing them from voltage drops that drain their momentum, and engineering the voltage gains necessary to scale to limitless heights.

Colby students, faculty and staff may attend this lecture in Ostrove Auditorium; members of the broader Colby Community may watch the livestream.


November 11, 2021
7:00 PM – 9:00 PM


Online Event
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