United Way Kicks Off 2023 Campaign

United Way officially kicks off its 2023 campaign — announcing $1,103,723 in early support.

This year, United Way announced that it will be increasing its annual campaign goal by 3 percent, hoping to raise $1.9 million in response to the growing needs of community members. In order to meet this goal, Pelletier and Webster have challenged the community to ask someone — a spouse, friend, family member, coworker, or fellow business — to join the United Way fundraising effort this year. Furthermore, the couple announced that they will be personally matching any donation received from a new supporter, dollar for dollar, up to $10,000.

During the event, Pelletier and Webster shared that the campaign focuses on improving the financial stability of Kennebec County by investing in programs that aid people in securing employment and mitigate barriers that are preventing financial stability.

"Being the president of Performance Foodservice, I see firsthand what some of my employees are challenged with," said Pelletier. "Affordable day care isn't easy to find. Getting to and from work in a rural community can be challenging. Then think about how much more difficult that is to navigate if English isn't your first language. Challenges such as these can make it very difficult for us as employers to have an accessible and reliable workforce."

"Our neighbors are struggling with some of the most basic needs that must be met before they can hold down a job, be a dependable employee and ultimately earn a reliable paycheck," added Webster.

“The philosophy behind Mobility Management is rider’s choice. This means, when someone reaches out to KVCAP for transportation, we can offer a variety of transportation solutions to fit their specific needs,” said BinGhalib.

“The most important part of this is that the individual themselves picks the option that best fits their needs. Through this program, we can offer options such as bus passes, gas cards, mileage reimbursement, bicycles, volunteer drivers or a wheelchair accessible van trip.”

Webster presented one of the organization's 2023 campaign videos, showcasing the campaign theme, "Because of You," and associated financial stability messaging.

"We want UWKV supporters to feel a strong connection to the impacts of their donations. Because of you, our donors, our United Way can make progress toward addressing our community's most challenging issues," said Webster. "Because of you, we collectively help more than 32,000 people in our community."