Marketing Sustainability to the Masses
Room 1, Olin Science Center, Colby College Mayflower Hill Drive, Waterville, MEMarketing sustainable products to a mass consumer audience has had ups and downs the past two decades. Many sustainable products have failed to gain mass appeal. Why? Doug Sweeney, chief marketing officer at Nest and VP marketing at Google, will share his experience leading marketing for big global brands and also smaller start-ups. From the […]