Kennebec Valley Tourism Council Awards Sponsorship

Kennebec Valley Tourism Council (KVTC) has awarded Sponsorship Support funds in the amount of $2,500 to the Mid-Maine Chamber of Commerce for the Taste of Waterville. This funding will assist in the growth of tourism in Maine's Kennebec Valley and produce a positive economic impact on the region.

The Chamber received one of six sponsorships awarded as part of the 2020 KVTC marketing partnership program. In total, the 2020 KVTC sponsorship support application requests reached nearly $17,500.00. The organization was able to fully fund all regional sponsorships to its members this year. KVTC is excited to award local organizations who are helping KVTC promote the Maine's Kennebec Valley Region as a destination place with their own marketing initiatives.

Mid-Maine Chamber President & CEO Kimberly Lindlof said she greatly appreciates the support of the Kennebec Valley Tourism Council. Kim added, “This grant will assist in allowing us to continue the long tradition of the Taste of Waterville event and to further grow tourism in the central Maine region. The Taste draws large numbers of residents and visitors, showcasing the rich diversity of the area through demonstrations, music/entertainment and food. This year’s event will take place at Head of Falls and will focus on ethnic culture and cuisine, tying into the state’s Bicentennial celebration.”

“KVTC is excited to be able to support local organizations with our 2020 partnership program. These sponsorships help provide funding for key marketing elements including advertising, printing, branding and more,” says Tanya Griffeth, executive director of the KVTC. “This year has been difficult for our signature events, with many events canceled and/or had to change their strategy; we are happy to say all but one is scheduled to take place. These funds are dedicated to support marketing efforts in some of the more rural areas in Maine. While established events can rely on word-of-mouth and brand awareness

to help drive attendance, new events and destinations have quite a bit of ground to cover to pull visitors from neighboring regions.”


About the Kennebec Valley Tourism Council

The Kennebec Valley Tourism Council (KVTC) is a 501(C)6 nonprofit group organized to manage the Maine Tourism Marketing Partnership Program (MTMPP) grant issued by the Maine Office of Tourism and the state of Maine to each of the eight Maine tourism regions. Funds from the MTMPP regional grant are allocated for use in the promotion of tourism in each of the eight tourism regions of Maine. The KVTC board undertakes activities to promote tourism in Maine's Kennebec Valley generate a positive economic impact for the region. KVTC is primarily funded by the MTMPP grant however, in order to receive the grant, KVTC must also contribute funds. We accomplish this by membership dues, advertising revenue and county contributions.


About the Kennebec Valley Region

Named for the Kennebec River that runs down the center of the region, the Kennebec Valley is one of the eight Maine tourism regions and includes the cities and towns contained in both Kennebec and Somerset counties. The region contains Maine's capital city of Augusta, Gardiner, Hallowell, Waterville, Skowhegan and Jackman as well as the recreational resort communities near Monmouth, Belgrade, and The Forks. It also contains a few outlying towns including Rockwood-on-Moosehead, China, and Pittsfield. To learn more, visit

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